Education Day 2021

Our Annual Education Day will be a full day of Healthcare Recruitment Education and Networking with the region’s best and brightest.
CLICK HERE to Register
Date:
Friday November 5, 2021
Location:
McMenamins Kennedy School
Gymnasium
5736 NE 33rd Ave, Portland, OR 97211, USA
Tentative Agenda:
8:30 – 9:00: Check In
9:00 – 9:15: Welcome & Announcements, Grab Breakfast
• Full Breakfast (Scrambled Eggs, Bacon, Pastries, Yogurt Bar)

9:15 – 10:15: Jay Sanderson, Senior Account Executive, Net at Work
• Topic: Keynote When your Brand is Bland

o We all understand our organization’s brand impacts our role. What many don’t understand is you personally can improve it. Join Jay to hear how to create an experience more Disney than dud.

• Sponsored by WorldWild HealthStaff

o WorldWide HealthStaff Solutions Ltd. is the leader in DIRECT HIRE, perm placement, international recruitment. Quick video tutorial: Everything you need to know about international recruitment in less than 3 minutes. CLICK HERE
10:15 – 10:30: Break/Coffee/Networking
10:30 – 11:30: Natasha Makovora, Employer Brand Consultant, The Employer Brand Shop
• Topic: Using TikToc to Recruit

o TikTok is one of the fastest growing social media platforms in the world. This has presented an exciting opportunity for employers as it has created an alternative channel beyond the “big four” (LinkedIn, Instagram, Twitter, and Facebook) to get in front of candidates in a unique way. However, many organizations have been hesitant to make use of this video-sharing app. In this session, I’ll share ways you can leverage TikTok to enhance your employer brand with your target talent demographics. I’ll show you the basics of how to use the platform so that you’re equipped with the knowledge you need to go back to your organization and start creating content to gain an advantage over your hiring competitors and attracting qualified talent.

• Sponsored by the Oregon Center for Nursing

o OCN is a nonprofit organization created by nursing leaders in 2002. OCN facilitates research and collaboration for Oregon’s nursing workforce to support informed, well-prepared, diverse and exceptional nursing professionals. Recognized by the Oregon state legislature as a state advisor for nursing workforce issues, OCN fulfills its mission through nurse workforce research, building partnerships, and promoting nursing and healthcare. Learn more at www.oregoncenterfornursing.org

11:30 – 12:00: Natalie Pattison, Attorney, Barran Liebman
• Topic: Legal Labor Update

• Sponsored by Asurint

o Asurint is the preeminent pre-employment screening provider whose proprietary technology is leading the background screening industry forward. Our powerful, customizable technology—backed by expert answers and personalized assistance—helps employers hire the right candidates in an expedited and cost-effective manner while adhering to compliance and best practice standards. Our clients leverage better background checks to reduce manual workloads, minimize compliance risk, promote a safer workplace, and drive insights to boost hiring and recruitment success. https://www.asurint.com/

o Hear about the changes in US, Oregon, and Washington Labor Laws over the past 12 months.

12:00 – 1:00: Lunch
• Baja Southwest Bar
o Burritos
o Enchiladas
o Nacho Bar
o Beans, Rice, Slaw

• Sponsored by Relias/Nurse.com

o Nurse.com combines innovative digital tools with a common-sense methodology (perfected over the past 30 years) to build effective, creative campaigns that deliver results. With a total RN audience of over two million, you can use any combination of our digital multi-media channels, all designed to work together to increase leads and traffic for your organization.

1:00 – 2:00: Jade Bonacolta, Enterprise Marketing Leader, LinkedIn
• Topic: Winning the War for Talent: Employer Branding on LinkedIn

o A “war” for talent occurs when the number of vacated or new roles outweighs the number of active jobseekers (forcing employers to competitively battle with other brands for new hires). Hear the latest insights from LinkedIn on why the strongest defense is to invest in your brand’s equity today. By the end of this talk, you’ll more intimately understand today’s job-seeker outlook, and be able to implement the best short-term and long-term tactics on LinkedIn to modernize your employer brand.

2:00 – 2:30: Break/Coffee/Speed Networking
• Tater Tot Bar, Humus, and Fresh Fruit

• Sponsored by Medefis

o Medefis is a leading Workforce Solutions company, providing a Vendor-Neutral MSP solution for healthcare contingent labor management. At the heart of our VN MSP, is the Medefis Vendor Management System (VMS), an easy-to-use, centralized platform designed to streamline the tedious tasks of contracting, consolidated billing, and credential management.

2:30 – 3:30: Jay Sanderson Workbook
• Topic: Interactive Workshop: Marketing your Recruiting Team

o Is your company’s recruiting process more like a documentary than blockbuster movie? Join Jay for an interactive workshop on how to look at what we do everyday DIFFERENTLY. Gain insight into how you can turn weaknesses of your organization into strengths.

• Sponsored by GEM

o Gem is a recruiting platform that sits alongside LinkedIn and integrates with email and ATS. We help recruiting teams find their next great hires and scale their recruiting operations by finding emails, automating follows-ups, syncing everything to the ATS, producing actionable data-led insights and more.

3:30 – 4:00: Closing Announcements/Board Announcements/Raffle
4:30: Hosted Happy Hour (On Site at the McMenamin’s Kennedy School)
• Full Dinner and Drinks Provided

o Beef, Pork, Salmon, and Vegetarian options!
o Roasted Potatoes
o Rice Pilaf
o Brewers Salad

• Sponsored by Aya Healthcare

o We believe that clients deserve flexibility and choice. For healthcare facilities, we deliver a robust suite of software and services to streamline the procurement and management of contingent labor. Aya Healthcare’s workforce solutions provide access to one of the largest sources of contract clinicians in the country while improving efficiency, increasing quality and reducing costs for healthcare systems. And we don’t rest on being the best; we are also one of the biggest! We were named to the Staffing Industry Analysts 2018 lists of the Largest Staffing Firms and the Largest Travel Nurse Staffing Firms in the U.S.
CLICK HERE to Register

Thank you to our Sponsors: